Marketing

ISBN: 9781572226326

This four-paged study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.

Topics covered include:
- government and target markets
- market segments
- international markets
- product life cycle
- communications in marketing
- distributions and logistics
- market research & price determination
- industrial & commercial markets

This guide is laminated and comes with three punched holes for easy use.
 

Catalog Number: QS226326

Each:

ClassPak (Pk/24):

SectionPak (Pk/120):